Retail Media
Brainlabs partnered with Nova to boost advertisers' social media presence. This collaboration integrates social and programmatic media to enhance brand connections with target audiences, scale reach, improve performance, and cut costs.
Tech
The ‘decade of data’ is coming to a close. As usage of digital media continues to climb, more consumers are wary of sharing their data with these platforms. Infighting among major platforms, like Apple restricting Meta’s access to user data, has stepped on the air hose of how audience data flows between major players.
All
In this post, we look at what digital agencies, publishers, and tech platforms can learn from past election cycles. We also provide a new playbook for providing value that goes above and beyond the ‘standard’ digital approach (i.e. buying ads on Facebook and YouTube).
Easily convert any YouTube ad into video units you can run cross-platform on the open Web in a matter of minutes.
Nova has released several new video features for CTV and online video, aimed at making it easier for a wider range of advertisers to tap into these channels. The new release eliminates the creative bottleneck by allowing advertisers to use already approved assets, automatically including a customizable QR code, and providing a VAST tag for any VAST supported inventory. New features include auto-importing videos from multiple social media platforms, built-in trimming tools, customizable QR codes, new design options for video backgrounds, customizable video layouts and on-screen components, and in-browser video rendering.
Nova, the leader in social display and creative automation for digital advertising, today announces the appointment of Matt Crenshaw as Chief Executive Officer. Crenshaw, a digital media and advertising veteran, has served as the company’s President for the past year since joining in 2021.
Nova's global benchmark report is a 33 page analysis of billions of impressions from thousands of campaigns from hundreds of brands over the past 90 days. Nova partners can use this report to drive higher campaign performance. Future partners will see why Nova is the pioneer and industry leader in Social Display and creative automation.
Polar, the industry leader in Social Display advertising, announced today that it has received a significant investment of an undisclosed amount from Fort Point Capital. As part of the investment, the company has changed its name to Nova, previously the operating name of its agency-focused business. Nova will now serve the company’s entire client base, including publishers, agencies, brands, ad tech platforms, CTV, and retail media.
Nova CEO Kunal Gupta describes the changes at Meta's Facebook Ads, the OFA tool, the settlement with the FTC, and the impact on advertisers.
Publisher
From September 2020 to September 2021, publishers using Nova (then known as Polar) generated over $100m of digital advertising revenue from advertisers who repurpose ads built for social platforms.
Nova CEO Kunal Gupta discusses advertising in a recession, navigating a shifting landscape, and how social display can address the various challenges.
From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.
Nova CEO Kunal Gupta discusses leading a global ad tech company through crises and the accompanying challenges on an opinion piece published in Ad Age.
Nova two-term co-op student Suhana Kumar shares her experiences with Nova's culture, communication style, and strategy for maintaining work life balance.
Nova CEO Kunal Gupta discusses the state of digital media going into 2021.
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