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Retail Media

Nova Retail Lift with Ecommerce Extension

Nova Retail Lift with Ecommerce Extension can transform any type of product content, including PDPs, Amazon listings, Shopify content, eBAY listings – into high-performance programmatic ads. 

Tech

Nova’s AI Optimization Averages 20% CTR Lift, Now Includes New Features and Reporting

Nova's creative AI features, launched earlier this year, have boosted CTRs by an impressive 20% on average. The top third of campaigns have reached CTR improvement of 63%! 

Tech

Nova and The Trade Desk Expand Relationship for Improved Billing and Creative Workflows

Nova is pleased to announce its streamlined billing integration with The Trade Desk, available to activate today! Our latest integration allows The Trade Desk to act as the clearing house for Nova’s fees, ensuring marketers accurately pace to budget and manage campaign costs with a single invoice.

Tech

Can Influencer Marketing Evolve Beyond Social Media?

This white paper provides insights into why influencer marketing is growing so quickly, along with actionable strategies to overcome the challenges brands face with social media platforms. The challenges that come with algorithmic changes, data transparency, and rising advertising costs can be avoided by running influencer campaigns on the Open Web, or “Premium Web.”

Tech

Introducing AI-Powered Creative Optimization

After months of talking with our partners about what’s possible with AI and how they need to manage it, we’re excited to share the broad launch of our newest AI tools.

Retail Media

Brainlabs and Nova's Transformative Collaboration: Activating Collective Influence across Social and Programmatic Advertising

Brainlabs partnered with Nova to boost advertisers' social media presence. This collaboration integrates social and programmatic media to enhance brand connections with target audiences, scale reach, improve performance, and cut costs.

Tech

(Re)Generative AI: How to Capitalize on the Next Quantum Leap in Digital Advertising

The ‘decade of data’ is coming to a close. As usage of digital media continues to climb, more consumers are wary of sharing their data with these platforms. Infighting among major platforms, like Apple restricting Meta’s access to user data, has stepped on the air hose of how audience data flows between major players.

All

Political Advertising Playbook: What Comes After Social?

In this post, we look at what digital agencies, publishers, and tech platforms can learn from past election cycles. We also provide a new playbook for providing value that goes above and beyond the ‘standard’ digital approach (i.e. buying ads on Facebook and YouTube).‍

Tech

Take Your Best YouTube Ads Beyond YouTube

Easily convert any YouTube ad into video units you can run cross-platform on the open Web in a matter of minutes.

Tech

Product Announcement: New Video Features for CTV and OLV

Nova has released several new video features for CTV and online video, aimed at making it easier for a wider range of advertisers to tap into these channels. The new release eliminates the creative bottleneck by allowing advertisers to use already approved assets, automatically including a customizable QR code, and providing a VAST tag for any VAST supported inventory. New features include auto-importing videos from multiple social media platforms, built-in trimming tools, customizable QR codes, new design options for video backgrounds, customizable video layouts and on-screen components, and in-browser video rendering.

All

Nova Promotes Matt Crenshaw to CEO

Nova, the leader in social display and creative automation for digital advertising, today announces the appointment of Matt Crenshaw as Chief Executive Officer. Crenshaw, a digital media and advertising veteran, has served as the company’s President for the past year since joining in 2021.

All

Social Display Global Benchmark Report

Nova's global benchmark report is a 33 page analysis of billions of impressions from thousands of campaigns from hundreds of brands over the past 90 days. Nova partners can use this report to drive higher campaign performance. Future partners will see why Nova is the pioneer and industry leader in Social Display and creative automation.

All

Polar is Now Nova

Polar, the industry leader in Social Display advertising, announced today that it has received a significant investment of an undisclosed amount from Fort Point Capital. As part of the investment, the company has changed its name to Nova, previously the operating name of its agency-focused business. Nova will now serve the company’s entire client base, including publishers, agencies, brands, ad tech platforms, CTV, and retail media.

Tech

The Decline of Facebook Ads

Nova CEO Kunal Gupta describes the changes at Meta's Facebook Ads, the OFA tool, the settlement with the FTC, and the impact on advertisers.

Publisher

Publishers Generated $100M+ with Nova in the Last Year

From September 2020 to September 2021, publishers using Nova (then known as Polar) generated over $100m of digital advertising revenue from advertisers who repurpose ads built for social platforms.

Tech

The History Of Advertising In A Recession

Nova CEO Kunal Gupta discusses advertising in a recession, navigating a shifting landscape, and how social display can address the various challenges.

Retail Media

Facebook Takes Over the World

From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.

Tech

Managing through any crisis requires courage to make decisions and humility to change

Nova CEO Kunal Gupta discusses leading a global ad tech company through crises and the accompanying challenges on an opinion piece published in Ad Age.

Publisher

A Day in the Life of a Co-op Student

Nova two-term co-op student Suhana Kumar shares her experiences with Nova's culture, communication style, and strategy for maintaining work life balance.

Tech

The State Of Digital Media: Leaders And Laggards

Nova CEO Kunal Gupta discusses the state of digital media going into 2021.

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Why Nova works

Results that matter

Social Display works up and down the funnel

  • Extend campaign reach with Social Display on the open web
  • White labeled: Nova’s ad platform can be sold by publishers to brands as their own premium innovation.
  • Video capabilities: in-banner, VAST enabled, or CTV ready video templates easily built from existing assets.

Frictionless creative

Cost efficient high-impact creative for programmatic

  • No new creative production costs or approvals needed for Social Display
  • Avoid delays when display creative is not ready, social creative is always accessible
  • Complement existing social activity across more channels without the creative headaches

Channel diversification

Complement to social platforms
The need for diversity:

  • Reach audiences in new places
  • Reduce the dependency on Facebook
  • Maximize existing creative investments