Tech

Nova and The Trade Desk Expand Relationship for Improved Billing and Creative Workflows

September 25, 2024

🚀Nova is pleased to announce its streamlined billing integration with The Trade Desk is currently in Open Beta. Our latest integration allows The Trade Desk to act as the clearing house for Nova’s fees, ensuring marketers accurately pace to budget and manage campaign costs with a single invoice. 

 👏The Trade Desk and Nova have worked together for over a decade and last year we expanded our relationship by integrating our API in the Creative Connector program, improving creative upload times and reducing manual errors. Today’s expanded effort will make it easier to use The Trade Desk’s omnichannel advertising platform and Nova's creative AI tools, ultimately delivering more high-impact ads across the open, premium internet.

🥳Eve Vitale, VP of Programmatic at Harmelin Media, and one of the first customers to take advantage of Nova’s newest integration with The Trade Desk, commenting, “With this new billing integration from Nova and The Trade Desk, we can now seamlessly bring greater creative performance to more campaigns. We see this as a positive marriage of creative and distribution. We look forward to driving more value for our clients by delivering the best ads on more screens and more audiences.” 

đź“šGet in touch with your Nova or The Trade Desk representative to activate today!

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