Build bridges, not walls

Advertising needs to work everywhere and for everyone, not only for some people or in some places. 

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Nova is the bridge to go from here to there.

Nova is accelerating investment in the talent and technology powering Social Display

News about Nova

Why building bridges, not walls, is the model for better ad experiences

Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova

Following Significant Growth, Polar Spins Out Ad Product Into Standalone Business

Nova Enables Social Display Programmatically for 5,000 Brands

Polar Spins Out Its Programmatic Solutions for Brands and Agencies Into Standalone Business, Nova

Build Bridges, Not Walls: How Nova is Enabling Social Display Programmatically for 5,000 Brands

Polar Spins Off Programmatic Offering Into Its Own Division

Nova, a Spin Off From Polar, Enables Social Display Programmatically for 5,000 Brands

A truly global & mindful team

Kunal Gupta

Founder & CEO

Launched in 2021, Nova was spun out of Polar, a business that he founded and continues to run today.

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Kunal advises several mental health organizations, teaches meditation and yoga, and writes regularly about leadership, culture and mindfulness on his blog.

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Connect with Kunal on LinkedIn.

Leah Malone

GM, US

Gavin Merwood

GM, APAC

Kendall Schultz

GM, EMEA

Mehida Ahmed

North America

Sadad Anwar

APAC

Thip Balakrishnan

North America

Ana Chavez

Latin America

Lucia Clavares

Latin America

Alexis Condotta

North America

Stefania Ghilardi 

Italy

Angelo Greggi

Italy

Ratna Juita

Indonesia

 Michele Martinez

Mexico

Juan Matheos

Argentina

Sara Mohammadi Azad

North America

Javier Plana

Spain

Jimmy Poon

Hong Kong & Taiwan

Antonio Rayo

Latin America

David Rayo

Latin America

Raquel Rayo

Latin America

Milan Reintarz

South East Asia

Jair Roa

Colombia

Melissa Santiago

Philippines

Akito Sato

Japan

Hari Shankar

South East Asia

Aaron Spence

North America

Esther Suquet

Spain

Yoichi Tanaka

Japan

Phil Tran

North America

Elizabeth Tse

North America

Gustavo Vallejo

Latin America

Rocky Wang

North America

Robyn Whitehead

United Kingdom

Evangel Yip

North America

The Someday Experiment

The week has seven days in it and none of them are called "someday". Nova is experimenting with a four-day work week, to make space for someday, today.

Work From Anywhere

Nova permanently closed its physical office spaces in New York, Toronto, London and Sydney, and has embraced a fully distributed culture on a long-term basis.

Flowday & Flowtime

Tuesdays at Nova have been renamed to Flowday, with no internal meetings to encourage distraction-free days.

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Additionally, Nova has a meeting-light, Slack-light and no internal email culture to encourage Flowtime daily.

The Leader in Social Display