Build bridges, not walls

Advertising needs to work everywhere and for everyone, not only for some people or in some places. 

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Nova is the bridge to go from here to there.

Nova is accelerating investment in the talent and technology powering Social Display

News about Nova

Why building bridges, not walls, is the model for better ad experiences

Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova

Following Significant Growth, Polar Spins Out Ad Product Into Standalone Business

Nova Enables Social Display Programmatically for 5,000 Brands

Polar Spins Out Its Programmatic Solutions for Brands and Agencies Into Standalone Business, Nova

Build Bridges, Not Walls: How Nova is Enabling Social Display Programmatically for 5,000 Brands

Polar Spins Off Programmatic Offering Into Its Own Division

Nova, a Spin Off From Polar, Enables Social Display Programmatically for 5,000 Brands

A truly global & mindful team

Kunal Gupta

Founder & CEO

Launched in 2021, Nova was spun out of Polar, a business that he founded and continues to run today.

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Kunal advises several mental health organizations, teaches meditation and yoga, and writes regularly about leadership, culture and mindfulness on his blog.

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Connect with Kunal on LinkedIn.

Leah Malone
Chief Revenue Officer

Gavin Merwood
General Manager, APAC

Kendall Schultz
General Manager, EMEA

The Someday Experiment

The week has seven days in it and none of them are called "someday". Nova is experimenting with a four-day work week, to make space for someday, today.

Work From Anywhere

Nova permanently closed its physical office spaces in New York, Toronto, London and Sydney, and has embraced a fully distributed culture on a long-term basis.

Flowday & Flowtime

Tuesdays at Nova have been renamed to Flowday, with no internal meetings to encourage distraction-free days.

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Additionally, Nova has a meeting-light, Slack-light and no internal email culture to encourage Flowtime daily.

The Leader in Social Display