Nova’s creative technology unlocks high performing social assets from social media platforms and brings them to Web, mobile, and TV screens, beating standard display inventory performance by 5-10x.
We’re big believers in two things: strong creative and enabling brands to use their best work wherever they want. Nova’s technology platform allows brands to select any social creative in virtually any format, and repurpose it as an open display ad in seconds.
The end result is always customizable, too. Want to show, change, or hide social platform badges? No problem. Want to link the ad to any destination (not just back to the original social platform)? Easily done. Want to push your creative presentation even further with custom CTA color palette and copy? Or crop the initial creative if display inventory sizes are limited? It’s not just easy, we see higher performance from simple adjustments you can make yourself.
Creative remains the greatest driver of ad performance. It’s time you fully unlock yours with Nova.
Carousels, stories, vertical video, photos, links, Nova supports any social creative. Just copy the link and Nova does the rest.
The new ad is customizable to any color scheme, link to anywhere, and incorporate any click and impression trackers. The entire process takes minutes.
Activate with any DSP or SSP or BYOS (bring your own supply) to open exchange, including PMP, PD, PG Mobile web, app, and desktop 300x250 and 300x600 inventory.
Leverage all existing trusted third-party measurement providers: viewability, brand safety, attribution and more.
Social Display works up and down the funnel
Cost efficient high-impact creative for programmatic
Complement to social platforms
The need for diversity: