70% of advertisers plan to increase their CTV investment this year*. But while media budgets are growing, creative strategies are still lagging behind.
Most CTV templates still rely on a basic fullscreen video layout, leaving little room to feature products, spotlight talent, or drive action with a clear call-to-action. These creative limitations make it harder for brands to bring rich, multi-dimensional storytelling to the big screen.
To address this gap, we’re excited to introduce Nova’s Showcase CTV template— a premium, layered format that gives brands more creative flexibility to communicate more, reinforce branding, and drive results.
Do more with your CTV ads. The Showcase template combines vertical video with supporting imagery and text space to help brands deliver fuller, more dynamic narratives that stand out and capture attention.
A strong first impression on CTV grabs attention, builds recognition, better brand recall, and stronger direct response.
The Showcase template supports brand consistency at every layer, helping CTV creatives feel intentional, premium, and on-brand.
Whether you're an agency or a publisher, Nova helps save time and money on CTV creatives. We've helped over 50,000 brands improve ad performance by up to 5x.
Chat with our team today to get started.
