CTV is one of the fastest-growing channels in advertising, with 87% of U.S. households now streaming on the big screen.* It’s become one of the most effective ways for brands to reach audiences in a high-attention environment.

At the same time, QR codes have grown in popularity as a way for advertisers to invite viewers into the ad experience. Together, CTV and QR codes create a connected journey that bridges the gap between viewership and meaningful action in a way that feels intuitive.

Bring Branded QR Codes to Your CTV Ad

Nova’s CTV ads include built-in QR code functionality, so you can add interactive elements without extra production work or third-party tools.

But for brands looking to take things further, we’ve added a new layer of creative flexibility. With our new Flowcode integration, you can bring fully branded, dynamic QR codes into your Nova CTV ads—making your CTV campaigns more cohesive, more actionable, and fully on-brand.

Smarter workflow, Strong engagement

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🔁 Dual Reporting Capabilities
Track Flowcode scan performance alongside Nova’s real-time reporting metrics like VCR, CTR, and engagement

🎨 Brand-First Control
Bring customs QR design to Novas CTV ads, keeping brand presence strong and consistent across every frame of your ad

⚡ One-Stop Workflow
Add Flowcode directly within Nova’s UI for easy campaign management, all from one central workflow

How to Get Started

Viewers are already tuned in. Now you have more control over what happens next. 

This integration is available to teams with an existing Flowcode account. Start placing branded QR codes into your Nova CTV ads today:

1. Request Set-up: Send your Flowcode API credentials to Nova’s support team to enable the integration
2. Sync Workflow: Nova will automatically sync your Flowcode brandkits and domains into the UI for you to use
3. Activate in Campaign: Select your Flowcode QR design within Nova’s UI and launch your CTV creatives

Need help? Chat with our team and we’ll work you through it.