Why it works
Social media platforms have engineered creative formats that users engage with naturally. By running social display formats and ad formats inspired by social media in new environments on the open web, advertisers can get the best of both worlds - the ability to surprise and grab attention while also reducing the learning curve and boosting ad engagement.
The key to unlocking performance at scale is automation. Nova's platform uses the above dynamic, combined with best-in-class automation tools, to make advertising on the open web both more efficient and more effective.