CTV
The addressability of CTV puts more focus on the creative you run. How are you engaging and building relationships with different audiences?
Now you can build the creative in minutes, testing multiple versions across different audiences to elevate your campaign performance. With Nova, the cost of creative remains small, and scales with the reach of your campaign.
Start with your most engaging social video, or any video asset to serve as the foundation of your CTV ad.
Add a QR code, caption, call-to-action, end-cards, or customize color and fonts to generate the best CTV ad for your brand.
With Nova’s CTV templates, you can extend your favorite vertical videos naturally onto large format horizontal screens.
With one click, you can import your video asset and produce a high-quality CTV ad in just a matter of minutes.
Preview live changes to the ad as you build, so you don’t have to wait for updates to render.
Serve your CTV ad through any programmatic inventory, including major streaming services that support VAST protocols.
Whether you are building your first CTV ad, or looking to add social sizzle to an existing campaign, you can follow three simple steps:
Identify the video you want for CTV. Import that video into Nova.
Modify the video as needed, easily adding logos, captions, colors, effects and QR codes.
Once the creative is ready, generate the ad tag to run the video across all VAST-enabled digital video inventory, including all major CTV providers.
