Native for publishers
Nova’s path to innovation began with native advertising. With Nova’s platform, publishers can drive on-site distribution and reduce the work for their branded content and operations teams, helping them execute editorial campaigns at scale. Just like Social Display, Native advertising repurposes existing content in various formats depending on the publisher’s goals and a brand’s available assets.
Native advertising is fully customizable, letting publishers develop native ad slots that fit their site’s look and feel. It’s also easy to use, integrating into any existing ad operations workflow. Finally, it will help fulfill traffic obligations by allowing publishers to drive on-site audiences to a branded content partner's available assets.