Social Display

Any social format, any platform

As social platforms release new formats, Nova delivers the tools to convert them for the open web.

Use your best creative across all ad channels

Nova offers brands highly effective, socially-inspired ad formats to run in standard display, programmatic, and mobile ad inventory.

Each of our Social Display formats dramatically outperforms standard display ads, typically delivering 5X - 7x higher clickthrough rates.

Social display formats

Carousels

Carousels allow for a gallery effect, combining photo assets into a larger slideshow all in a single ad unit. Carousels are ideal for spotlighting products or building a multi-point value proposition.

Carousels boast a 30% completion rate with an over 1% engagement rate, on average.

Photos

Photos are the most popular, and most familiar Social Display format across all verticals. Photo ads are common across every social platform, and work well as Social Display Units tasked with driving clicks and conversions, delivering a CTR of .5% on average.

Videos

Video, particularly vertical video, continues to experience a groundswell of use since the launch of platforms like Tiktok. Nova’s Social Display video format allows you to run full video ads in current display inventory, going beyond static images. On average, videos see a 35% completion rate, maybe higher depending on viewability.

Social display formats

Carousels

Carousels allow for a gallery effect, combining photo assets into a larger slideshow all in a single ad unit. Carousels are ideal for spotlighting products or building a multi-point value proposition.

Carousels boast a 30% completion rate with an over 1% engagement rate, on average.

Photos

Photos are the most popular, and most familiar Social Display format across all verticals. Photo ads are common across every social platform, and work well as Social Display Units tasked with driving clicks and conversions, delivering a CTR of .5% on average.

Videos

Video, particularly vertical video, continues to experience a groundswell of use since the launch of platforms like Tiktok. Nova’s Social Display video format allows you to run full video ads in current display inventory, going beyond static images. On average, videos see a 35% completion rate, maybe higher depending on viewability.

High performance

Drive engagement with short-form narratives.

Frictionless creative

Build beautiful Carousels in two minutes.

Channel diversification

Expand beyond Facebook and other social platforms.

Start with Nova today

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