View some of the Social Display campaigns brands have run with Nova.
Results that matter
Global cosmetics brand
Global cosmetics brand drove quality traffic to their WhatsApp business account using Social Display with Nova. 62% of users exposed to the ads were likely to consider the brand in the future and the brand achieved an average CTR of 0.8%.
Users likely to consider brand in future
Hot sauce brand
Hot sauce brand saw 12 seconds of average attention time compared to only 4 seconds for the same creatives in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.
Increase in viewability vs Facebook
Increase in attention time vs Facebook
D2C furniture brand
D2C bedroom furniture brand increased direct response visits to their website by 18x using Social Display with Nova. Additionally, the brand saw 2x more site visits than TV + standard display.
More site visits than TV-only strategy
More site visits than TV + standard display
Consumer electronic brand increased brand engagement using Social Display with Nova. The brand saw a 55% increase in intent to purchase the product, a 77% increase in interactions on social media, and a 33% increase in website visits compared to standard display.
Increase in action intent
Increase in social interactions
Increase in website visits
Film brand increased movie ticket purchase intent using Social Display with Nova. By using Social Display with Nova, this company was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.
Cruise line brand
The brand saw a 45% increase in brand awareness compared to standard display. Respondents were 34% more likely to engage with the brand's website and 43% more likely to interact with the brand's social media after seeing a social display ad compared to a standard display ad.
Increase in brand awareness
Increase in website visits
Social media interactions
Global retail brand
Inspired by the Facebook ad boycott, global retail brand shifted significant spend away from social platforms to reach new audiences in brand safe environments. The brand activated Social Display with Nova in 12 countries and gained 42 million ad impressions outside of social.
Countries activated with Nova
Ad impressions outside of social
Global finance brand
Global finance brand drove incremental reach and quality engagement through Social Display with Nova. The brand was able to reach more than 320 thousand new consumers. Additionally, they drove qualified prospects to the brand’s site, improving overall landing rate by 12x.
New consumers reached
Increase in landing rate