Case studies

View some of the Social Display campaigns brands have run with Nova. 

Results that matter

Rideshare & food delivery brand

Major global rideshare and food delivery brand reduced the cost-per-click compared with both standard display and paid social by using our ads in display inventory on the web.

$1.53

Average CPC

68%

Average viewability

Global cosmetics brand

Global cosmetics brand drove quality traffic to their WhatsApp business account using Social Display with Nova. 62% of users exposed to the ads were likely to consider the brand in the future and the brand achieved an average CTR of 0.8%. 

62%

Users likely to consider brand in future

0.80%

Avgerage CTR

Hot sauce brand

Hot sauce brand saw 12 seconds of average attention time compared to only 4 seconds for the same creatives in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.

3.1x

Increase in viewability vs Facebook

3.0x

Increase in attention time vs Facebook

D2C furniture brand

D2C bedroom furniture brand increased direct response visits to their website by 18x using Social Display with Nova. Additionally, the brand saw 2x more site visits than TV + standard display. 

18x

More site visits than TV-only strategy

2x

More site visits than TV + standard display

Electronic brand

Consumer electronic brand increased brand engagement using Social Display with Nova. The brand saw a 55% increase in intent to purchase the product, a 77% increase in interactions on social media, and a 33% increase in website visits compared to standard display. 

55%

Increase in action intent

77%

Increase in social interactions

33%

Increase in website visits

Travel brand

Travel brand increased local awareness using Social Display with Nova. The brand saw a 40% increase in brand awareness and a 16% increase in the likelihood of respondents to engage with their website.

40%

Increase in brand awareness

16%

Increase in likelihood of visiting website

Film brand

Film brand increased movie ticket purchase intent using Social Display with Nova. By using Social Display with Nova, this company was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.

75k

Impressions

1.44%

Viewable CTR

13.7

In-view time

Cruise line brand

The brand saw a 45% increase in brand awareness compared to standard display. Respondents were 34% more likely to engage with the brand's website and 43% more likely to interact with the brand's social media after seeing a social display ad compared to a standard display ad.

45%

Increase in brand awareness

34%

Increase in website visits

43%

Social media interactions

Frictionless creative

Global energy brand

Global energy brand activated 115 unique creatives with Nova in the past 6 months, making Social Display an always-on strategy thanks to the ease of use. Between these 115 creatives, over 150 million ad impressions we gained.

115

Unique creatives

150m

Ad impressions

Global CPG brand

A global CPG brand reduced creative production costs by 47% by repurposing existing creative versus having to invest in standard display production.

47%

Decrease in creative production costs

Channel diversification

Global retail brand

Inspired by the Facebook ad boycott, global retail brand shifted significant spend away from social platforms to reach new audiences in brand safe environments. The brand activated Social Display with Nova in 12 countries and gained 42 million ad impressions outside of social.

12

Countries activated with Nova

42m

Ad impressions outside of social

Global finance brand

Global finance brand drove incremental reach and quality engagement through Social Display with Nova. The brand was able to reach more than 320 thousand new consumers. Additionally, they drove qualified prospects to the brand’s site, improving overall landing rate by 12x.

320k

New consumers reached

12x

Increase in landing rate