If you're a local event advertiser in tourism, dining, or entertainment you've likely used Facebook Event ads to drive RSVPs and ticket sales. The format works. It’s familiar, easy to interact with, and built to catch attention in social feeds.
But there’s a catch. These ads are stuck within Facebook’s ecosystem, limiting your reach and control over audience data. And even when you try to recreate the same native feel on the open web, it just doesn’t match the quality of the format you see on Facebook.
To solve these challenges, we’re excited to announce our new Facebook Event Ad Format. It takes the familiar Facebook event layout and brings it to the open web. Now, you can run event ads that look and feel like the ones your audience already knows and loves.
Our event format includes built-in RSVP and ticketing features, allowing you to drive the same actions you're used to. Event details—such as date, time, location, and image or videos—are automatically pulled from your URLs or feeds when creating the ad, with no extra creative work or complicated setups.
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This means:
You can use Nova’s self-serve platform or have our team manage it for you, whichever works best for your workflow.
Don’t limit your event ads to just Facebook. Take them to the open web, where 76% of people spend their time. Reach new audiences, increase your event's visibility, and gain better data by expanding beyond Facebook’s ecosystem.*
Whether you're an agency or publisher, start saving time and money on your ad creatives with Nova today. We’ve helped over 50,000 leading brands improve ad performance by up to 5x. Chat with our team today to get started with Nova!
