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One thing we’ve heard again and again from our premium publishers recently: more video solutions, please.

Brands are creating video for a variety of platforms - in a variety of sizes, according to a variety of specs - and publishers need the ability to bring these videos onto their own platforms.

Today, we're excited to announce a range of new High Impact Video formats for publishers! Now, publishers can seamlessly run high-impact video assets through any display ad or outstream video slots, without any development or production work. 

What’s great about Nova’s High Impact Video?

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🚫 No tech integration: High Impact Videos can run in any display ad slot without you having to do any dev work or incorporate your own video player

🚀 Flex sizing: Nova automatically resizes the video to fit the ad slot, accommodating horizontal, square, or vertical videos

🖥️ Optimal presentation: Deliver full-width, edge-to-edge video experiences bring the user’s full attention to the viewing experience

📺 Bring vertical videos into any template, including horizontal: Nova allows you to fit any video creative into any ad slot to ensure the best possible viewing experience

📊 Reporting capabilities: See standard display metrics in your ad server (impressions, clicks) and access additional video metrics (CTRs, completion rates) through Nova’s campaign report

High Impact vs. Social Video

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With Nova’s high impact video, you now have the choice between High Impact and Social Video. When should you use each?

Choosing the best format comes down to your campaign goals and purpose. Here’s the breakdown:

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