Heavily regulated industries may require lengthy disclaimers that could overwhelm the primary marketing message within an ad.

There are two key principles that apply to these disclosures:

• “Fair Balance Requirement”: Safety information must be presented with similar prominence and accessibility as efficacy claims. 
• "Readily Accessible": The disclosures must be immediately visible or easily accessible without requiring significant scrolling, clicking, or searching.

To satisfy these regulatory requirements while maximizing the messaging impact, we’ve launched Extended Disclosures now available for Nova’s display ad formats. 

Compliance Built Into the Ad Experience

Extended Disclosure offers a clean, scrollable text layer that integrates directly into the ad format without compromising its visual impact. You can simply toggle it on or off when building an ad. There is no limit to the amount of text you can include in the disclosure.

The feature is available on the following display ad formats in both fixed and flexible sizes:

• Photo
• Video (In-Banner)
• Carousel
• Event
• Link

Who Can Benefit from Extended Disclosures

Here are some heavily regulated industries that often require disclosures, along with common use cases:

HEALTH & WELLNESS

• Pharma: FDA-mandated details on who should not take the medication due to a specific condition or allergy; drug interactions that could cause serious harm; details about adverse reactions and safety concerns
• Medical Devices: FDA-regulated devices need safety warnings, contraindications, and proper usage instructions.
• Dietary Supplements: FDA disclaimers about health claims not being evaluated, plus ingredient warnings and dosage information
• Weight Loss Products: FTC-required disclaimers about "typical results," testimonial disclosures, and health warnings.

FINANCIAL SERVICES

• Investment/Trading Platforms: Required disclosures about investment risks, past performance not guaranteeing future results, and regulatory warnings. Crypto exchanges particularly need prominent risk warnings.
• Insurance: Policy limitations, coverage exclusions, and state-specific regulatory disclosures that vary by jurisdiction.

LIFESTYLE / CONSUMER PRODUCTS

• Alcohol: Age verification, consumption warnings, and state-specific regulatory notices.
• Cannabis/CBD: Rapidly evolving state-by-state compliance requirements for dosage, effects, and legal disclaimers.

TECHNOLOGY & GAMING

• Gaming/Gambling Platforms: Responsible gaming warnings, odds disclosures, and age restrictions.
• Data/Privacy-Heavy Tech: CCPA, GDPR, and other privacy regulation compliance in a digestible format.

How to Add Extended Disclosures:

You can enable the feature through Nova’s self-serve platform or have our team manage it for you, whichever works best for your workflow.

Key features: 

• 📝Customizable content: Configure a disclosures title and text with no character limits
  
  
• ↕️Scrollable text: Long-form text automatically wraps and becomes scrollable
  
  
• 🔲Optional border: Draw attention or create separation between the creative and disclosures

If you have any questions about the Extended Disclosures, please contact our Support team at support@createwithnova.com.