Stories Technical Specs

User Experience

Familiar UX to top Social Platforms

  • Tap anywhere to go to the next scene

  • Tap left side to see previous scene

  • Taps on the last scene go to CTA destination

  • Tap Hold or Left Click Long Press to Pause Story

  • CTA button and Brand Text clicks out to destination URL on tap/click

  • Mute/unmute feature for video with audio

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Desktop and Mobile Compatibility

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Desktop

Ad size

300x600 or 300x250 standard display units

Right-rail or in-article

Flexible or fixed size format

Nova tag will automatically render a flexible sized format, ideal for right-rail and in-article display inventory

 

Option to generate a fixed sized tag for 300x250, 300x600 or 320x480

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Mobile

Ad size

300x250 standard display units

In-article and in-feed

Mobile Web

Flexible size format: Nova tag will automatically resize dynamically to be larger than 300x250

Mobile App

Nova tag will automatically recognize the non-resizable inventory and render a fixed 300x250 sized version of the creative

Increase brand and content engagement with our latest high-impact storytelling format, capable of supporting images, animated GIFs and short videos.

Why Stories

Results that matter

Enable programmatic display to work harder

Frictionless creative

Improve display creative without the added costs

Channel diversification

Reduce the dependency on Facebook

Boost Performance with Stories Formats

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Optimize Conversions

Reach audiences faster than ever with stories. 

 

High-impact large screen experience divided into “scenes” encourages user-initiated left/right taps/clicks. Stories also progress automatically with one of the highest ad completion rates.

Brands have discovered the value of Stories. Now, you can take your Stories outside the walled gardens and run them across publisher sites on the open Web.

Learn more information about Stories Technical Specs.

Build bridges, not walls

 

Creative Specifications

Brand

Expand brand reach

Brand Logo

  • File type: jpg or png

  • Recommended ratio: 1:1 (square)

  • Width: min 100px, max 500px

  • Height: min 100px, max 500px

 

Brand Name

  • Text: max 30 characters

 

CTA (call-to-action) button

  • Button label: 25 characters until truncation

  • Font color can be customized with hex value or color picker

  • Button color: 6 digit hex code

  • Default is #31B0D5 (Instagram bright blue), can be customized

  • Button transparency can be changed to suit background

  • Can provide different click-through URLs for each scene or keep the same

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Creatives

Boost Engagement with Stories

Image

  • Supported file type: jpg, png, or gif (static or animated) 

  • Width: min 400px, max 1,222px

  • Recommended Aspect ratio 9:16 OR 4:5 

  • File size max: 1 MB per image

 

Video asset

  • Supported file type: mp4, mov

  • Recommended video ratio: 9:16

  • Width: min 320px, max 720px

  • Recommended Resolution: 480p

  • Duration: Less than 7s

  • File size max: 2 MB per video

 

Headline and Description (optional)

  • Can customize per scene or keep the same for all scenes

  • Title: 30 characters until automatic truncation

  • Description: 100 characters until automatic truncation

  • Background color and transparency can be customized

Creative Settings and Features 

Stories Progress

Auto-progress Scenes toggle controls how the scenes within the story progress forward

  • ON: When this toggle is ON each scene within the story unit will automatically slide to the next scene

  • OFF: When this toggle is OFF the progress will stop at the end of each scene and the user will need to tap to slide to the next scene

Loop Options

Controls what happens when the entire story completes a single run. Note that this is only applicable when Auto-progress scenes toggle is ON for Story Progress.

  • Loop last scene: The last scene will loop when the story completes

  • Start from first scene: The whole story unit (all scenes) will loop and restart from the first scene

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Creative Specifications

Brand

Expand brand reach

Brand Logo

  • File type: jpg or png

  • Recommended ratio: 1:1 (square)

  • Width: min 100px, max 500px

  • Height: min 100px, max 500px

 

Brand Name

  • Text: max 30 characters

 

CTA (call-to-action) button

  • Button label: 25 characters until truncation

  • Font color can be customized with hex value or color picker

  • Button color: 6 digit hex code

  • Default is #31B0D5 (Instagram bright blue), can be customized

  • Button transparency can be changed to suit background

  • Can provide different click-through URLs for each scene or keep the same

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Creatives

Boost Engagement with Stories

Image

  • Supported file type: jpg, png, or gif (static or animated) 

  • Width: min 400px, max 1,222px

  • Recommended Aspect ratio 9:16 OR 4:5 

  • File size max: 1 MB per image

 

Video asset

  • Supported file type: mp4, mov

  • Recommended video ratio: 9:16

  • Width: min 320px, max 720px

  • Duration: Less than 15 seconds

  • File size max: 2 MB per video

 

Headline and Description (optional)

  • Can customize per scene or keep the same for all scenes

  • Title: 30 characters until automatic truncation

  • Description: 100 characters until automatic truncation

  • Background color and transparency can be customized

Creative Settings and Features 

Stories Progress

Auto-progress Scenes toggle controls how the scenes within the story progress forward

  • ON: When this toggle is ON each scene within the story unit will automatically progress to the next scene

  • OFF: When this toggle is OFF the progress will stop at the end of each scene and the user will need to tap to progress to the next scene

Loop Options

Controls what happens when the entire story completes a single run. Note that this is only applicable when Auto-progress scenes toggle is ON for Story Progress.

  • Loop last scene: The last scene will loop when the story completes

  • Start from first scene: The whole story unit (all scenes) will loop and restart from the first scene

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Take your Stories to New Audiences on the Open Web.

Instantly Repurpose Social Posts

Instagram Post

Nova Story

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Additional Advantage

Convert social assets into stories

  • Existing Social Display image/carousel/video posts can be converted to Stories in one click

  • After assets have been scraped, change Format Type to Story

  • For converting a social video post to Stories, the video has to be less than 15 seconds

Build bridges, not walls