CTV Demos
Nova’s creative automation tools have come to CTV.
With Nova, CTV advertisers can easily take their top-performing social posts and convert them into VAST-enabled ads, ready to run across all CTV inventory, bringing premium ad experiences to untapped audiences at a fraction of the traditional production cost.
CTV is currently available in these three following formats, each ideal for different advertiser needs.
Enhanced Widescreen Format
• Supported file type: .mp4, .mov
• Size: 1920px x 1080px
• Option to include standard or custom QR code for landing page
• Option to add caption
Example video length: 30 seconds
Social Inspired CTV
• Ideal for vertical videos like Reels, TikToks, and Stories
• Video, caption and QR code can be rearranged to best fit creative and campaign goals
• Ability to set a dynamically changing background
•Includes QR code + scan tracking and the ability to make changes to the video caption, QR code and branding while previewing those changes in real-time
Example video length: 15 seconds
Sample Format 1
• Simulated social media UI
• Customizable for different types of social creatives (square posts, reels, stories, etc.)
• More room for copy
• Includes brand logo, social handle, creative copy, QR sticker
Example video length: 30 seconds
Sample Format 2
• Ideal for vertical videos like Reels, TikToks, and Stories
• Video asset is centered, with scaled, dim background video fill
• Includes social handle, creative, copy, social metrics, song, and QR sticker at video-end
Example video length: 15 seconds
Sample Format 3
•Supported file type: jpg, png, or gif (static or animated)
• Width: min 400px, max 1,222px
• Recommended Aspect ratio 9:16 OR 4:5
• File size max: 1 MB per image
Example video length: 15 seconds
