Case study

D2C bedroom furniture brand increases direct response visits to their website using Social Display with Nova

Case - Furniture - CTV Retargeting
Play Video

2x

More site visits than TV + standard display

person putting mattress on bed

Solution

With an already established Instagram presence, Social Display with Nova was a perfect solution. This brand used Social Display with Nova with their TV retargeting to repurpose their already-proven and readily-available social creative for display, align their strong brand messaging and creative across both TV and digital, and reach people in households that had been exposed to their TV ad with a direct response ad that would drive them to site.

mattress

Formats used

Creative source: Instagram

Creative format: Photo

Objective

This bedroom furniture brand wanted to drive more direct response visits to their website than what they were able to achieve with TV advertising alone.

Results

The brand saw 18x more site visits than TV-only strategy and 2x more site visits than TV + standard display.

18x

More site visits than TV-only strategy

2x

More site visits than TV + standard display

"Social Display with Nova provided our team with the solution we needed to reach audiences and drive 2x more website visits beyond our TV and standard display strategy"

Thousands of brands activate Social Display with Nova

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