Case study

Film brand increases movie ticket sales intent using Social Display with Nova.

22%

Increase in intent to buy movie tickets compared to standard display

Objective

Leading up to the movie release, this film brand wanted to increase ticket sales through their display ads.

Solution

By using Social Display with Nova, this film brand was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.

Results

The brand saw 75 thousand impressions, a viewable CTR of 1.44%, and 13.7 seconds average in-view time.

75k

Impressions

1.44%

Viewable CTR

13.7

In-view time

Formats used

Creative source: Facebook

Creative format: Video

"Our goals in digital are to drive box office results at launch. Social Display delivered 22% better purchase intent than other digital formats"

Thousands of brands activate Social Display with Nova