Increase in intent to buy movie tickets compared to standard display
Leading up to the movie release, this film brand wanted to increase ticket sales through their display ads.
By using Social Display with Nova, this film brand was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.
The brand saw 75 thousand impressions, a viewable CTR of 1.44%, and 13.7 seconds average in-view time.
Creative source: Facebook
Creative format: Video
"Our goals in digital are to drive box office results at launch. Social Display delivered 22% better purchase intent than other digital formats"