Social Display
Social Display with Nova enables the best creative from social to be distributed programmatically at scale in any standard display supply, within minutes.
How Nova works
1. Select any social creative
Repurpose social creative designed for any platform
Popular social creative formats
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Video
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Photo
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Carousel
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Website
2. Generate Nova ad tag
Build in minutes
Nova's self-serve UI
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Easily upload social creative post
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Configuration of destination URL
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Add click and impression trackers
3. Scale programmatically
Activate with any DSP or SSP
BYOS: bring your own supply
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Open exchange, PMP, PD, PG
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Mobile web, app and desktop
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300x250 and 300x600 inventory
4. Measure results
Leverage existing trusted third-party providers
Nova supports all display measurement providers
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Third-party viewability
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Viewability and brand safety
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Attribution vendors
The most effective creative in every channel
Why Nova works
Results that matter
Social Display works up and down the funnel
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Extend campaign reach with Social Display on the open web
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Improve user engagement with stronger creative than existing standard display
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Increase conversions with higher performing creative
Frictionless creative
Cost efficient high-impact creative for programmatic
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No new creative production costs or approvals needed for Social Display
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Avoid delays when display creative is not ready, social creative is always accessible
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Complement existing social activity across more channels without the creative headaches
Channel diversification
Complement to social platforms
The need for diversity:
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Reach audiences in new places
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Reduce the dependency on Facebook
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Maximize existing creative investments