The rideshare and food delivery brand's objective was to extend their campaign reach and increase performance.
The brand used Nova's technology to take existing social assets from Facebook and Instagram and run them as ads across mobile web, app, and desktop across the open exchange.
The brand achieved an average CPC of $1.53 and viewability of 68.8%.
Creative source: Facebook, Instagram
Creative format: Photo, Video
"Social Display with Nova gave us the ability to extend our campaign reach across the open web utilizing assets we already had created"