Case study

Major global rideshare and food delivery brand reduced the cost-per-click compared with both standard display and paid social by using Social Display with Nova.

$1.53

Average CPC

Objective

The rideshare and food delivery brand's objective was to extend their campaign reach and increase performance.

Solution

The brand used Nova's technology to take existing social assets from Facebook and Instagram and run them as ads across mobile web, app, and desktop across the open exchange.

Results

The brand achieved an average CPC of $1.53 and viewability of 68.8%.

$1.53

Average CPC

68.8%

Viewability

Formats used

Creative source: Facebook, Instagram

Creative format: Photo, Video

"Social Display with Nova gave us the ability to extend our campaign reach across the open web utilizing assets we already had created"

Thousands of brands activate Social Display with Nova