Case study
Major global rideshare and food delivery brand reduced the cost-per-click compared with both standard display and paid social by using Social Display with Nova.
$1.53
Average CPC
Objective
The rideshare and food delivery brand's objective was to extend their campaign reach and increase performance.
Solution
The brand used Nova's technology to take existing social assets from Facebook and Instagram and run them as ads across mobile web, app, and desktop across the open exchange.
Results
The brand achieved an average CPC of $1.53 and viewability of 68.8%.
$1.53
Average CPC
68.8%
Viewability
Formats used
Creative source: Facebook, Instagram
Creative format: Photo, Video
"Social Display with Nova gave us the ability to extend our campaign reach across the open web utilizing assets we already had created"