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About Nova

Nova’s mission is to build bridges, not walls. Brands and agencies use Social Display with Nova to repurpose social creative built for walled gardens like Facebook and Instagram to run programmatically, at scale, on the open web.


Amazon, American Express, L’Oréal, McDonalds, Microsoft, P&G, Samsung, Spotify, Starbucks and Walmart are some of the 5,000 brands that activated 12,000 campaigns in 30+ countries using Social Display with Nova in the past year.


Nova is the leader in Social Display, with 75 people in 16 countries.


Get started with Nova today:

Kunal Gupta

Founder & CEO

Kunal Gupta is the founder and CEO of Nova, a digital advertising technology provider to the world’s largest brands and agencies. Nova has 75 people in 16 countries.

In 2021, Nova was spun out of Polar, a business that Kunal continues to lead. Polar provides advertising technology solutions to hundreds of trusted publishers globally.

Kunal advises several mental health organizations, teaches meditation and yoga, and writes regularly about leadership, culture and mindfulness on his blog.

Connect with Kunal on LinkedIn.

Leah Malone

CRO and GM, US Market, Nova

Leah Malone joined Nova as CRO and GM, US market in 2021, where she is responsible for Nova’s client partnerships with brands and agencies.


Leah joins Nova from Foursquare, where she was an integral part of the revenue leadership team that experienced 10x growth in revenue during her 7 years there.


Originally from Chicago, Leah enjoyed living in New York City for 10 years and now resides in Los Angeles.

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White logo

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Social Display

Brands that use Nova

Nova bridge

Nova mission