Case study
Consumer electronic brand increases brand engagement using Social Display with Nova.
33%
Increase in website visits compared to standard display
Objective
This consumer electronic brand wanted to increase brand engagement among its target audience.
Solution
This brand used Social Display with Nova and repurposed their already existing social creatives instead of using standard display creatives. Nova's familiar format and increased size led to increase website clicks and social interactions.
Results
The brand saw a 55% increase in intent to purchase the product, a 77% increase in interactions on social media, and a 33% increase in website visits compared to standard display.
55%
Increase in action intent
77%
Increase in social interactions
33%
Increase in website visits
Formats used
Creative source: Twitter
Creative format: Post
"Social Display led to our customers being more engaged with our brand than what we've ever been able to achieve with typical banner ads"