Increase in website visits compared to standard display
This consumer electronic brand wanted to increase brand engagement among its target audience.
This brand used Social Display with Nova and repurposed their already existing social creatives instead of using standard display creatives. Nova's familiar format and increased size led to increase website clicks and social interactions.
The brand saw a 55% increase in intent to purchase the product, a 77% increase in interactions on social media, and a 33% increase in website visits compared to standard display.
Increase in action intent
Increase in social interactions
Increase in website visits
Creative source: Twitter
Creative format: Post
"Social Display led to our customers being more engaged with our brand than what we've ever been able to achieve with typical banner ads"