Case study

Consumer electronic brand increases brand engagement using Social Display with Nova.

33%

Increase in website visits compared to standard display

Objective

This consumer electronic brand wanted to increase brand engagement among its target audience.

Solution

This brand used Social Display with Nova and repurposed their already existing social creatives instead of using standard display creatives. Nova's familiar format and increased size led to increase website clicks and social interactions.

Results

The brand saw a 55% increase in intent to purchase the product, a 77% increase in interactions on social media, and a 33% increase in website visits compared to standard display.

55%

Increase in action intent

77%

Increase in social interactions

33%

Increase in website visits

Formats used

Creative source: Twitter

Creative format: Post

"Social Display led to our customers being more engaged with our brand than what we've ever been able to achieve with typical banner ads"

Thousands of brands activate Social Display with Nova