Case study

Global retail brand shifts significant spend away from social platforms and reaches new audiences in brand safe environments.


Ad impressions outside of social

kids playing with shapes


Inspired by the Facebook ad boycott, global retail brand wanted to shift significant spend away from social platforms to reach new audience in brand safe environments.


By using Social Display with Nova, the brand was able to gain 42m ad impressions outside of social, reaching new audiences.

kid playing wih block toys


The brand activated Social Display with Nova in 12 countries and saw 42 million ad impressions outside of social.


Countries activated with Nova


Ad impressions outside of social

Formats used

Creative source: Facebook, Instagram

Creative format: Photo, Video, Carousel, Link

kids playing with bubbles

"The Facebook boycott inspired us to reflect deeply about other digital channels. Social Display was an easy win to take what works in one place and run it in another place"

Thousands of brands activate Social Display with Nova

Amazon icon
Mc Donald's icon
Samsung icon
American Express ico
Microsoft icon
Spotify icon
L'Oreal icon
P&G icon
Starbucks icon
Lego icon
Red Bull icon
Walmart icon