Case study

Global cosmetics brand drove quality traffic to their WhatsApp business account and increase brand awareness using Social Display with Nova.

62%

of users exposed to the ads were likely to consider the brand in the future

Objective

The global cosmetics brand's objective was to drive leads and sales through their WhatsApp business account.

Solution

By utilizing Social Display with Nova, the cosmetics brand was able to run an efficient and receptive campaign with quality traffic on their WhatsApp business account.

Results

The brand achieved strong results with 62% of users exposed to the ads being likely to consider the brand in the future. Additionally, the brand achieved an average CTR of 0.80%.

62%

Users likely to consider brand in future

0.80%

Avg. CTR

Formats used

Creative source: Facebook, Instagram

Creative format: Video

"Social Display with Nova allowed us to efficiently reach our target audience with effective ads that drove campaign success and exceeded our benchmark numbers"

Thousands of brands activate Social Display with Nova