62%
of users exposed to the ads were likely to consider the brand in the future
Objective
The global cosmetics brand's objective was to drive leads and sales through their WhatsApp business account.
Solution
By utilizing Social Display with Nova, the cosmetics brand was able to run an efficient and receptive campaign with quality traffic on their WhatsApp business account.
Results
The brand achieved strong results with 62% of users exposed to the ads being likely to consider the brand in the future. Additionally, the brand achieved an average CTR of 0.80%.
62%
Users likely to consider brand in future
0.80%
Avg. CTR
Formats used
Creative source: Facebook, Instagram
Creative format: Video
"Social Display with Nova allowed us to efficiently reach our target audience with effective ads that drove campaign success and exceeded our benchmark numbers"