The Leader in Social Display
Media agencies and brands activate Social Display with Nova programmatically to scale their best creative from social across the open web
Global adoption with Nova
12,000
Social Display campaigns with Nova in the past year
5,000
Brands who have activated Social Display with Nova
30+
Countries with Nova clients in the past six months
IPG scales Social Display with Nova
250 IPG clients have activated over 900 campaigns for Social Display with Nova in 22 countries during the past year alone.
“Ad format innovation has happened primarily within social platforms, leaving traditional formats behind. With Nova, our clients take advantage of the higher engagement of their social creative and extend that in a brand safe fashion.”
Sean Muzzy, President, IPG's Matterkind
Why Social Display
Results that matter
Enable programmatic display to work harder
Frictionless creative
Improve display creative without the added costs
Channel diversification
Reduce the dependency on Facebook
Case Studies
RESULTS THAT MATTER
Hot sauce brand
3.1x
Increase in viewability vs Facebook
3.0x
Increase in attention time vs Facebook
FRICTIONLESS CREATIVE
Global energy brand
155
Unique creatives
150m
Ad impressions
CHANNEL DIVERSIFICATION
Global retail brand
12
Countries activated with Nova
42m
Ad impressions outside of social
RESULTS THAT MATTER
D2C furniture brand
18x
More site visits than TV-only strategy
2x
More site visits than TV + standard display
FRICTIONLESS CREATIVE
Global CPG brand
47%
Decrease in creative production costs
CHANNEL DIVERSIFICATION
Global finance brand
320k
New consumers reached
12x
Increase in landing rate
The most effective creative in every channel
Thousands of brands activate Social Display with Nova
MiQ accelerates growth with Nova
Programmatic specialist, MiQ, activated Social Display with Nova as a strategic pillar to improve clients' results across financial services, telecom, retail, luxury, government and CPG.
“Our solution with Nova has helped pair the power of programmatic with the rich, relevant creative that brands are developing for social channels – in real-time, driving notable performance outcomes for our clients.”
Sean Reardon, CEO, MiQ US