Tech
Easily convert any YouTube ad into video units you can run cross-platform on the open Web in a matter of minutes.
Nova has released several new video features for CTV and online video, aimed at making it easier for a wider range of advertisers to tap into these channels. The new release eliminates the creative bottleneck by allowing advertisers to use already approved assets, automatically including a customizable QR code, and providing a VAST tag for any VAST supported inventory. New features include auto-importing videos from multiple social media platforms, built-in trimming tools, customizable QR codes, new design options for video backgrounds, customizable video layouts and on-screen components, and in-browser video rendering.
Nova CEO Kunal Gupta describes the changes at Meta's Facebook Ads, the OFA tool, the settlement with the FTC, and the impact on advertisers.
Nova CEO Kunal Gupta discusses advertising in a recession, navigating a shifting landscape, and how social display can address the various challenges.
Retail Media
From CEO Kunal Gupta: Inspired by a recent earnings call, and from a conversations with company insiders, financial analysts who cover the stock and advertisers who ultimately fund the Goliath, here are a few perspectives on Facebook that are relevant if you work for a company in advertising not called Facebook.
Nova CEO Kunal Gupta discusses leading a global ad tech company through crises and the accompanying challenges on an opinion piece published in Ad Age.
