40%
Increase in brand awareness compared to standard display
Objective
This travel brand wanted to increase brand awareness, website visits, and discussion of the brand among family and friends.
Solution
This travel brand used Social Display with Nova instead of standard display ads.
Results
The brand saw a 40% increase in brand awareness and a 16% increase in the likelihood of respondents engaging with their website.
40%
Increase in brand awareness
16%
Increase in likelihood of visiting website
Formats used
Creative source: Facebook
Creative format: Video and Link
"As a local business, Social Display with Nova helped us market to new customers who did not know we existed"