Case study

Travel brand increases local awareness using Social Display with Nova.

40%

Increase in brand awareness compared to standard display

Objective

This travel brand wanted to increase brand awareness, website visits, and discussion of the brand among family and friends.

Solution

This travel brand used Social Display with Nova instead of standard display ads.

Results

The brand saw a 40% increase in brand awareness and a 16% increase in the likelihood of respondents engaging with their website.

40%

Increase in brand awareness

16%

Increase in likelihood of visiting website

Formats used

Creative source: Facebook

Creative format: Video and Link

"As a local business, Social Display with Nova helped us market to new customers who did not know we existed"

Thousands of brands activate Social Display with Nova