Case study

Hot sauce brand makes the right impression using Social Display with Nova.

3.1x

Increase in viewability compared to walled gardens

Objective

Hot sauce is not often associated with healthy eating. Knowing this, the brand knew they needed to do more to reach their goals and make the right impression with their customers.

Solution

The brand used Social Display with Nova to promote creatives that helped customers connect hot sauce to healthy eating, by showcasing with videos, images and copy with a diverse range of foods popular with their products.

Results

The brand saw 12 seconds of average attention time compared to only 4 seconds for the same creative in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.

3.1x

Increase in viewability

3.0x

Increase in attention time

Formats used

Creative source: Facebook

Creative format: Video (6 seconds)

hot sauce in a dish

"While Facebook was good for reach, Social Display with Nova on the open web was 3x better for viewability and attention. Those are the results that matter for the client."

- Agency Strategist

Thousands of brands activate Social Display with Nova

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