Increase in viewability compared to walled gardens
Hot sauce is not often associated with healthy eating. Knowing this, the brand knew they needed to do more to reach their goals and make the right impression with their customers.
The brand used Social Display with Nova to promote creatives that helped customers connect hot sauce to healthy eating, by showcasing with videos, images and copy with a diverse range of foods popular with their products.
The brand saw 12 seconds of average attention time compared to only 4 seconds for the same creative in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.
Increase in viewability
Increase in attention time
Creative source: Facebook
Creative format: Video (6 seconds)
"While Facebook was good for reach, Social Display with Nova on the open web was 3x better for viewability and attention. Those are the results that matter for the client."
- Agency Strategist